Samantha Sung is native to Korea where she majored in Fine Arts at Seoul National University. She graduated from Parsons School of Design in 1996 and became Senior Designer for Ralph Lauren Collection for the next five years. She then went on to become Design Director of Cerutti and Cerutti1881, based in Milan. In 2005 Samantha Sung returned to New York and became Design Director of Tocca, where her Tahiti-inspired prints were first introduced.