Edwin at kj's laundry

Edwin was established in Japan 1947 by a gentleman know as Mr Tsunemi

Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers.

Driven to create his own denims, with greater sophistication in fits, washes and quality. Mr Tsunemi utilised the letters D,E,N,I,M (reversing the M creating a W) and created the brand name ‘Edwin’.
From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand.

In the 1970’s Edwin were the first company in the world to develop ‘old wash’ designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.

In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and in the 90's developed the 'new vintage' denim concept...a true denim visionary!

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