Samantha Sung at kj's laundry

Samantha Sung is native to Korea where she majored in Fine Arts at Seoul National University. She graduated from Parsons School of Design in 1996 and became Senior Designer for Ralph Lauren Collection for the next five years. She then went on to become Design Director of Cerutti and Cerutti 1881, based in Milan. In 2005 Smantha returned to New York and became Design Director of Tocca, where her Tahiti-inspired prints were first introduced.

Full biography

In 2006 Samantha started her own line, characterized by her trademark, original prints. Her fresh, imaginative designs re reflection of her world travels and inspiration drawn from exotic destinations, local cultures, and indigenous anthropologies. Her collections are inspired by the trade winds, infused with the colour of the South Pacific and imprinted with the spirit of the islands

Samantha's signature designs are poetic harmonies, using elements from Eastern and Western cultures, balancing the best traditions and trends of both worlds. An artist at heart, she re-ignites the vision of island artisan designs. Every print has a story and a history. Her hand-painted, hand-blocked prints live at the intersection between vvivid imagination and the authenticity of craftmanship, following honorable traditions. Her designs are both charming and sophisticated using 100% natural fiber, transformed into wearable clothing, that is modern and flexible.