Hope-Sthlm

Hope is a Swedish based designer label with a masculine twist on feminine clothing stocked exclusively at Kj's Laundry. Long-term friends Ann Ringstrand and Stefan Soderberg founded the label in 2002 after presenting a small test collection in 2001 which got critically acclaimed and was the first step towards a distinct and recognised brand worldwide. "We began by redesigning vintage uniforms and traditional Men's Jackets into women's wear, using unexpected fabrics. In the beginning we decided to focus and specialize only in Outerwear, Trousers and Accessories, to be able to develop quality, high fashion, products without compromising", says Ann and Stefan.

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